Close to the consumer, with outstanding services, everywhere
Its
distribution policy is one of the keys to the success of Scavolini's
products. There are two basic principles underlying the effective distribution
system the company has adopted to bring consumers into direct contact with the
quality of its brand: full coverage of the domestic market with points of
sale allowing as many potential purchasers as possible to view and assess
its kitchens, and the use of top-class dealers, well-informed and ready
to meet all customers' demands with suitable materials and a wide range of
before and after-sales services.
With
an Italian distribution network of more than 1,000 carefully selected
outlets, with an internal and external image made recognisable to all by a
strong corporate image, Scavolini is always close to its consumers,
wherever they may be. The distribution partners given the task of
selling its kitchens are skilled professionals ready to respond to
requirements and provide every kind of assistance; retailers committed to
illustrating the quality and potential of every model and "designing"
the best solutions with customers: with the aid of informative, visual
and operational tools (catalogues, kitchen showrooms, audiovisuals, samples of
materials and IT) which enable the purchaser to choose and construct his
ideal kitchen, to his full satisfaction.
The professionalism of
Dealers capable of fully expressing the potential of the brand and products has
been enhanced over time thanks to the multi-annual "Growing
Together" project which Scavolini launched in 1994: a cycle of
workshops for Scavolini dealers, discussing topics relating to sales
techniques, management accounting and marketing, to allow the adoption of
the best strategies for dealing with a constantly changing market.
Websolute