Scavolini sees communication
as a major factor in success and growth, capable of establishing a strong link
between company and consumers. The high level of brand notoriety derived from the large-scale advertising campaigns the company has been running
in the main media on the national and international scale for years, and the exceptional
product recognition generated by intensive information activities, have
generated amongst consumers the conviction that Scavolini wishes to
retain intact not just excellent business standards but also a high degree of
visibility, continually confirming its brand image and the complete reliability
of its products.
Its strong institutional image and high-quality TV, radio, press, poster and web advertising, together with the point-of-sale information provided in the form of truly
unique catalogues and tools, reflect Scavolini's entrepreneurial flair and
strong spirit of innovation. Pioneer in the use of television advertising in
the furnishing sector (on Italian state TV since 1975 and private channels
since 1984), Scavolini is also a pace-setter on the Internet, where it
established its own site in 1996, followed in 2002 by the innovative www.kitchens.it: a vertical portal
unique in its sector, focusing on kitchens, offering its members a truly
original forum.
Websolute